Marketing Automation Manager (Salesforce)

Playa Vista, CA 90094

Employment Type: Contract Job Category: Product Manager Job Number: 19443

Responsibilities: 
• Develop and maintain Marketing’ s roadmap for campaign capability spanning digital channels (e.g. emails, SMS, push, in-app), automation, personalization, and ad hoc and trigger campaigning across various lifecycle campaign types (lead gen, retargeting, onboarding, retention, winback). 
• Develop business cases in support of new capabilities and secure approvals. 
• Project manage implementation of all ehancements and fixes, including identifying and mitigating risks and managing status and holding team members accountable for delivery. 
• Coordinate with Marketing team and cross functional teams to ensure effective rollouts of new CRM capabilities and technology through definition of process, requirements/use case scenarios and performing business acceptance testing. 
• Monitor and ensure marketing technology platform stability and usability; identify business-impacting issues and serve as primary interface to Marketing Operations stakeholders on platform status, issues, impacts, and ETA' s on fixes 
• Maintain robust documentation on system capabilities, known issues and the intuition underlying configuration choices (tradeoffs and consequences) 
• Develop and manage scorecards on systems performance (uptime, ticket resolution SLA, etc) 
Qualifications: 
• 5+ years experience working in either Marketing or IT/Product roles re: developing and delivering requirements for MarTech applications. 
• 3+ years of project management experience including experience using JIRA to manage and track tickets 
• Prior experience working with Salesforce Marketing Cloud / ExactTarget, Localytics or other push notification platforms. 
• A passion for and understanding of both the marketing and technology sides of MarTech: the applications and “ why”, ability to develop use cases understood by both Marketing and Tech partners, the underlying technology “ how”. 
• Proven track record of developing and prioritizing marketing requirements and managing delivery against them. 
• Prior experience working in an Agile development model for development and delivery 
• Disciplined, analytical but creative thinker and problem solver 
• Strong attention to detail, strong ability to complete work under pressure on tight deadlines, logical thinking, curious, self motivated 
• Superior verbal and written communication skills at all levels of an organization with the ability to present complex data, influence others and build relationships. 
• Positive attitude and ability to operate in a fast-paced environment with ambiguity. 
• A Bachelor’ s degree required.

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