Web Analytics Implementation Developer

Costa Mesa, CA 92626

Employment Type: Contract Job Category: Web Developer Job Number: 19808

Description:

Key responsibilities 
•     Implement Adobe Analytics (Omniture), including page tags, conversion tracking, custom events, and ecommerce tracking. 
•     Manage tag migration program from legacy code to new tag management system (Adobe Launch/DTM). 
•     Work with web analytics team and global teams to establish and enforce global tagging standards. 
•     Understand business users’ needs and translate them to technical requirements for deploying new tracking functionality. 
•     QA and testing of new tracking features/implementations. 
•     Provide analytics insight and expertise covering a variety of digital channels including, mobile, search (paid and organic), display, social, and email. 
•     Produce monthly marketing dashboards and reports for a variety of business units and products. 
•     Identify optimization strategies to maximize conversion and revenue. 
•     Analyze web performance through use of visitor segmentation and marketing attribution. 
•     Create custom reports and dashboards on an ad hoc basis. 


Qualifications 
•     Highly proficient in the use of Adobe Analytics (Omniture Site Catalyst), including technical implementation and Report Builder experience. 
•     Adobe Launch /Dynamic Tag Manager (DTM) expertise. 
•     Strong analytical thought process and ability to interpret findings. 
•     Advanced Excel user, including experience using pivot tables, charts, and v-lookups. 
•     Campaign tracking experience, particularly for paid search, display, and email campaigns. 
•     HTML, CSS, JavaScript.

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