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Lifecycle Email Marketing Specialist
Los Angeles (Hybrid), CA 90025
Employment Type:
Perm
Job Number: 25526
Remote Options: Partial Remote
Job Description
Lifecycle Email Marketing Specialist
Salary Range: $80k to $120k
About the Company
Our client is a fast-growing, nationally recognized organization operating in a performance-driven industry. With a collaborative marketing team and modern work environment, the company is focused on innovation, customer engagement, and measurable growth.
They are seeking a Lifecycle Email Marketing Specialist to lead and optimize internal email marketing initiatives, driving engagement and revenue through strategic lifecycle campaigns.
About the Role
The Lifecycle Email Marketing Specialist will own the strategy, execution, and optimization of email campaigns across the customer lifecycle. This individual will leverage marketing automation tools to manage large contact databases, build and refine workflows, and drive performance through data-driven decision-making.
This role requires a self-starter who can independently manage priorities while collaborating closely with leadership, creative teams, and cross-functional stakeholders.
Key Responsibilities
Qualifications
Work Environment: Hybrid schedule available.
Our client is a fast-growing, nationally recognized organization operating in a performance-driven industry. With a collaborative marketing team and modern work environment, the company is focused on innovation, customer engagement, and measurable growth.
They are seeking a Lifecycle Email Marketing Specialist to lead and optimize internal email marketing initiatives, driving engagement and revenue through strategic lifecycle campaigns.
About the Role
The Lifecycle Email Marketing Specialist will own the strategy, execution, and optimization of email campaigns across the customer lifecycle. This individual will leverage marketing automation tools to manage large contact databases, build and refine workflows, and drive performance through data-driven decision-making.
This role requires a self-starter who can independently manage priorities while collaborating closely with leadership, creative teams, and cross-functional stakeholders.
Key Responsibilities
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Lead the management of ongoing email campaigns, including recurring promotional sends and ad-hoc initiatives
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Optimize and enhance existing marketing automation workflows to improve engagement and efficiency
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Build and refine lifecycle workflows in partnership with marketing leadership
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Develop strategic email initiatives to drive engagement and monetize internal contact databases
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Implement A/B testing strategies and use performance data to continuously improve KPIs
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Maintain segmentation strategies and database hygiene for large-scale contact lists
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Collaborate with creative and marketing teams to ensure consistent messaging and branding
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Stay current with email marketing trends, compliance regulations, and deliverability best practices
Qualifications
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3–5 years of experience in lifecycle or email marketing with a strong focus on automation
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Hands-on experience with HubSpot (workflows, automation, segmentation, and list management required)
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Experience managing large marketing databases (500k+ contacts preferred)
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Strong analytical mindset with experience leveraging A/B testing and performance metrics
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Knowledge of email compliance regulations, spam laws, and deliverability best practices
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Experience with CRM systems such as Salesforce is a plus
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Background in lead generation–focused organizations is a plus
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Highly organized, detail-oriented, and capable of managing multiple initiatives in a fast-paced environment
Work Environment: Hybrid schedule available.